Data Analytics usage in Healthcare
Patient Outcome Prediction
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Using Historical Patient data ML models can predict
outcomes.
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Prediction about Readmission of patients with chronic
conditions.
Disease Surveillance and Early Detection
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Early detection of diseases can happen based on data from
various sources including social media and wearable devices.
Medical Imaging Analysis
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Computer vision and Deep Learning can be used to analyze
images such as X-rays, MRIs and CT Scans for the early
detection of conditions like cancer or fractures.
Drug Discovery and Development.
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Analyzing Biological data and clinical test results, drug
discovery can be accelerated by identifying potential drug
candidates.
Case Studies in Healthcare
IBM Watson for Oncology
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IBM Watson analyzes vast amount of medical literature,
patient records and clinical trial data and provides
treatment recommendations improving the speed and accuracy
of cancer care.
Mount Sinai’s BioMe Biobank
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BioMe Biobank collects genetic and clinical data from
thousands of patients and use this data to study the genetic
basis of various diseases and develop personalized treatment
plans.
GE Healthcare’s Imaging Analytics
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AI Powered platform that analyzes medical images to detect
diseases like lung cancer, liver lesions and helps
radiologists in making accurate diagnosis.
Google Health’s DeepMind and Moorfields Eye Hospital
Partnership.
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Machine learning to detect early eye diseases especially age
related macular degeneration and diabetic retinopathy.
Data Analytics usage in BFSI.
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Fraud detection and prevention: Data analytics can identify
fraudulent activity, such as a bank flagging customers who
make many small transactions quickly.
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Risk management: Data analytics assesses and manages
business risk, such as a bank using data to approve loans.
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Customer segmentation and personalization: Data analytics
segments customers based on needs and preferences, enabling
targeted marketing and product development.
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Product development: Data analytics develops new products
and services, such as insurance tailored to millennials.
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Operational efficiency: Data analytics identifies and
eliminates inefficiencies, such as banks streamlining loan
processing.
Case Studies in Banking
JP Morgan Chase –Fraud Detection
- Manage Risk and Detect Fraud.
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Analyze Vast amount of data to identify unusual patterns
which might indicate fraudulent activities.
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Prevents Millions of dollar loss and maintain trust of
customers.
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For Instance, if a customer suddenly makes an unusual high
value transaction in a foreign country, the system can
trigger an alert for further investigation.
Wells Fargo-Customer Segmentation.
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Uses Data Analytics to segment Customer base by analyzing
transaction history, income levels and demographics.
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Create targeted marketing campaigns for different customer
segments.
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Personalized marketing campaigns and Product
recommendations.
HSBC- Anti Money Laundering.
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Analyze transactional data and customer profiles to identify
suspicious patterns and potential money laundering
activities.
Benefits of Data Analytics in Healthcare and BFSI.
The benefits of data analytics in healthcare and BFSI are
numerous. By using data analytics, organizations can:
- Improve customer service
- Reduce costs
- Improve efficiency
- Make better business decisions
- Develop new products and services
- Reduce risk
- Improve Compliance
AUTHOR
Smruti Priyadarshini Nayak
Director Technologies